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NATREN, Inc., is the leading manufacturer of
probiotics worldwide. Internationally recognized for its pioneering work
and research in the nutritional supplements industry, Natren produces
the finest quality probiotics, or “beneficial bacteria,” available for
human consumption.
Yordan Trenev was also familiar with the benefits of
certain bacteria; he had also worked at Continental Culture Specialists.
Certain that his wife’s business venture would succeed, Yordan worked
diligently to support the operation. Despite working full-time, he drove
many miles each day to transport the dry ice needed to keep the
bacteria viable in the Trenev’s home.
With the surge of interest in holistic approaches to
health and the focus on preventive care, Natren’s impact on the health
industry continues to multiply. Natasha is consistently asked to educate
medical professionals around the world about the benefits of
probiotics. She is recognized as the expert and lone authority in the
use of probiotics to battle such illnesses as GERD, gas and bloating,
constipation, diarrhea, vaginitis, candidiasis, yeast overgrowth,
Crohn’s disease, irritable bowel syndrome, acid reflux, and a host of
other ailments. Natasha’s work is so respected that her probiotic
production standards were read into the United States Congressional
Record and are currently cited as the Probiotic Industry Standards.
Natasha was invited to speak at the World Health Organization’s Congress
of Health in Adelaide, Australia.
“Probiotics are my life’s work, and I consider this
approach to be the most important healthcare concept of the 21st
century. People don’t realize how important beneficial bacteria are to
human health and longevity. Antibiotics, stress, pollution and food
contaminants destroy good bacteria in our bodies and make us vulnerable
to infection and disease,” explains Natasha. “As disease-causing
micro-organisms continue to develop resistance to even the most powerful
antibiotics, probiotics will increasingly become the supplement of
choice for ensuring health.”
Natren relishes its role as the leader
in the probiotic industry. Led by Natasha and Yordan Trenev, the company
actively seeks opportunities to inform the public about “friendly
bacteria” and change the prevailing perception that all bacteria are
bad. “In 1960 and 1970, we were going to food shows introducing people
to yogurt. People in the United States and Canada did not know what
yogurt was, let alone that it was considered the world’s oldest health
food. Now yogurt is in every store,” Yordan remarks. “We want to do the
same with probiotics. We want everyone to know what probiotics are
within the next few years.” Evidenced by the company’s immense growth
and its support among healthcare professionals, Natren is making
impressive progress toward this goal.
Natren Professional Products
With humble beginnings in the home of husband and wife team, Yordan and
Natasha Trenev, Natren was destined for success because of Natasha
Trenev’s background. Her family supplied yogurt to King Peter II and
continuing generations of the royal family of Yugoslavia, where she was
born. Natasha’s parents decided to come to the United States when she
was eight years old. Almost immediately upon arrival, her father founded
Continental Culture Specialists. Continental’s yogurt product is still
found in grocery stores around the nation.
After graduating from UCLA, Natasha followed a generations-old tradition
and joined her family’s business, which benefited from her enthusiasm
for several years. She then took her knowledge of live cultures, and
expanded her work. Knowing that the bacteria used to produce yogurt
could fight existing ailments, she set out to offer these bacteria in a
concentrated, more potent form than found in foods. Natasha called these
bacteria “probiotics,” which means “for life” (as opposed to the widely
known term “antibiotic,” or “against life”).
Today, Natren owns the pharmaceutical-grade building in which the
company’s probiotics are produced. In keeping with their commitment to
excellence, Natren’s International Drug Good Manufacturing Practice
(GMP) certification guarantees the ingredients and
potency listed on the product labels. Without independent audits from
government agencies that enforce the International Pharmaceutical
Inspection Convention Standards (PICS), other companies’ GMP
certification cannot guarantee the same degree of product quality.
Twenty-five years of growth are also apparent in other ways. Instead of
the two employees with which it began, Natren now boasts a staff of 50+
employees and has an extensive product line of more than 70 products.
